Methods we have used, usually in combination, include:
- ✧ Focus groups
- ✧ Stakeholder interviews
- ✧ Facilitated workshops
- ✧ Surveys: on-line, intercept, omnibus or postal
- ✧ Literature review
- ✧ Analysis of existing data.
One approach cannot suit all projects, so our research and strategic planning methods are tailored to suit the needs of the client, the issues and initiatives addressed, as well as characteristics of the relevant population. Methods are selected to provide a clear evidence base for action.
Methods we have used, usually in combination, include: